OUR PROCESS
Sell your home with confidence
You deserve to get the most money you can, as fast as you can. You’ve put your heart, soul and hard earned money into your home. So when you decide to sell, your most pressing question is likely, “I’ll be able to get what this place is really worth…right?”
To provide you with an honest and realistic estimate, we’ll ask you 4,578 questions (or so) during a consult. Then we’ll do our market homework and deliver a customized analysis.
Here’s a breakdown of our secret sauce and how we make the selling process simple and stress free.
transparency
You deserve to know what’s going on.
We’re completely up-front about how the real estate process works, and we’re totally honest about what you can expect along the way.
Also: We never get tired of questions, so ask us all of them. Even the tough ones. Even the ones you feel bad asking. Over and over again, if it helps you feel better. Really.
accuracy
In Real Estate, guesswork gets you nowhere.
The right price for your property isn’t determined by any agent or seller; it’s determined by what’s actually happening in the market.
We price your home correctly based on our in-depth understanding of market conditions and comprehensive, up-to-date data from properties comparable to yours.
urgency
We market the heck out of your home.
We won’t just list your home, keep our fingers crossed, and hope for the best. We work to get you fast results at a brag-worthy price.
We make your listing shine with drop-dead-gorgeous, professional photos/video. Then we put our marketing expertise to work, showing off your home everywhere—online and in-person.
Let’s work smarter, not harder.
PRICING YOUR HOME
Properties that are priced right from the beginning typically sell for more in the end.
If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown.
Your property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
EXPOSURE IS KEY
More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online, and strive to make the best impression possible through our online listings.
Every agent’s listings are syndicated by the MLS to thousands of websites automatically. If a buyer is house shopping, and your house is on the market, it is basically impossible for them to miss it. Typically, the factors that prevent a home from selling are price or the description and quality of the images and video in the MLS.
FIRST IMPRESSIONS
The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. It is crucial that we take high quality, attrictive photos of your listing showcasing the best qualities and features of your home.
Because of this, we work with the top real estate photographers in the area to capture your home in the very best light. This is a service paid for by us. Never let your agent skimp on professional photos and post photos taken with a cell phone on the MLS.

Next Steps…
When you’re ready, we’re here to talk through all your options and discuss the best way to position you for success when listing your home. Book a consultation with us to get started, and we’ll send you a copy of our Simply Selling Guide – which takes sellers through the selling process step by step, and offers the best advice on getting your home ready for a timely sale.